Project

Mission

To make pre-trip preparation as simple as a few clicks.

Region

Thailand, e.g. bangkok, luxury resort ..etc.

Further potential coverage

• Japan, e.g. Tokyo and rural areas around Tokyo … etc.
• Taiwan, e.g. Southern Taiwan … etc.

Content

Review based

• Restaurant
• Hotel
• Shopping
• Fun spot

Jetso based

• Hotel discount
• Air ticket fare
• Jetso / Promotion / Ad / coupon

Source of information

• Magazine / Newspaper
• Travel guide (book)
• Travel agency (physical)
• Travel agency (online, e.g. TravelZoo
• Airline
• Hotel
• Hotel recommendation systems (e.g. jalan, expedia, 槳天, 一体 …)
• Blog
• Forum

Implementation

Phase 1 - Initial establishment

• Blog : establish information base

Phase 1a - Alpha run

• No $$$ input
• Assume 2 nights per week in 4 months (~mid Nov)

Phase 2 - First Round Marketing / Trial

• introduce revenue based on Google AdSense (focus on blog peneration page view hit rate ..)
• Gain publicity by Searching Engine Optimization (SEO) and social netowrk (e.g. facebook / twitter / plurk …)
• Re-visit information extraction workflow
• Pilot - trial on consultancy / advisory

Phase 3 - Revamp Business Model

• e.g. User generated content / Portal